How Google Alters Search Queries to Get at Your Wallet
www.wired.com
Testimony during Google’s antitrust case revealed that the company may be altering billions of queries a day to generate results that will get you to buy more stuff.

cross-posted from [email protected]

  • Google may be altering billions of search queries daily to generate results that increase purchases.
  • Testimony in an antitrust case revealed an internal Google slide about changes to its search algorithm, involving “semantic matching” to generate more commercial results.
  • Google covertly changes user queries, substituting them with ones that generate more revenue for the company and display shopping-oriented results.
  • This manipulation benefits Google’s profits but harms search quality and raises advertiser costs.
  • Despite legal challenges, Google’s market dominance allows it to continue these practices, impacting users’ ability to access unbiased information.
  • Crotaro@beehaw.org
    37·
    1 year ago

    This would explain why I feel like Google results have rarely been high quality unless I’m just trying to scratch at the surface of a topic or include “reddit” at the end of my search term.

    • stealth_cookies@lemmy.ca
      11·
      1 year ago

      Even though results have gotten worse, every time I’ve tried another search engine the results have been even worse than Google.

      • dan@upvote.au
        12·
        1 year ago

        Have you tried Kagi? It’s a paid service (which is good for people that don’t like ads) and the results seem pretty good. They have a trial plan where you can do 100 searches. Where possible, it prioritises small sites that don’t always appear in Google results at all, and it has far less SEO spam than Google.

        • macallik@kbin.social
          11·
          1 year ago

          It feels like every other post on privacy and technology is someone pushing the (paid) search engine Kagi nowadays…

          • dan@upvote.au
            6·
            1 year ago

            I’m not affiliated with Kagi or anything, it’s just refreshing to have a fresh approach to search engines that doesn’t involve using advertising to pay for it. I haven’t actually paid for a plan yet, but I do have a trial account, and it seems like a pretty good product.

          • Linssiili@sopuli.xyz
            5·
            1 year ago

            Probably, since every other post is about search engines, and many of us have been cursing the ever-worsening search results from google, with no real alternative (that actually provides better results than google).

            Now that there is finally an ad-free product that performs like Google did 5-10 years ago, of course, I want others to have the same experience and not get frustrated when they can’t find the information they’re seeking.

        • YuzuDrink@beehaw.orgEnglish
          5·
          1 year ago

          I really need to try them and see how many searches I actually use. Even their higher paid tiers seem like way too few searches to me. But I have no actual idea.

          • dan@upvote.auEnglish
            2·
            1 year ago

            I would have agreed in the past, but they have an unlimited plan for $10/month now, which is why I’m more interested.

            • blindsight@beehaw.org
              5·
              1 year ago

              I get that search is expensive to run, but $120 USD/yr is a lot.

              Maybe it’s worth cancelling something to pay for it, but idk. I won’t even look at metered tiers. Knowing my scarcity aversion, I’d never use it. I didn’t use a single Neeva trial search since I was hoarding them like Max Ethers from Final Fantasy.

        • tlf@feddit.de
          1·
          1 year ago

          Thank you for the recommendation, if a product delivers what i expect for it’s price I’m gonna be using it. The trial searches will hopefully help me evaluate that

      • Crotaro@beehaw.org
        6·
        1 year ago

        Yes, that’s unfortunately true, too. It probably comes with how sites will try to optimise as much as possible for search engines to find them, even if it means that it’s no longer useful (like those posts on social media that include every conceivable tag instead of the ones that actually fit thematically to the post)

        There’s this project for a paid search engine, Kagi, that tries to make results more useful again by not needing to favour advertisements. I haven’t tested their trial offer too much because I keep forgetting it exists, so I cannot say how much better the results really are, yet.

        Edit: Big lol, I just read the other replies in this comment chain and yeah I guess by now you are aware of this Kagi project hah.

  • astraeus@programming.dev
    18·
    1 year ago

    Google is like a big hairy troll living under the bridge, the internet. Everyone thought the troll was kind of nice, even if it was a big hairy troll, because it usually let people cross the bridge for free. This court case is dragging out all the dead bodies and displaying them for the villagers to see.

  • sculd@beehaw.org
    10·
    1 year ago

    I FINALLY understand why even putting quotation in my search queries still result in lots of irrelevant results!!!

    Because Google isn’t even searching for the exact input!! They just changed the input!! Ridiculous!!!

  • Sphere@reddthat.com
    7·
    1 year ago

    Maybe this explains why the result quality is so terrible. I’ve found Brave Search to be surprisingly good, and even the likes of Metager/Mojeek to be better than they used to be relative to the big players. DDG is not too bad, but went noticeably downhill when Bing started introducing AI features - presumably since these are largely not included in DDG, the remaining original search mechanisms aren’t as good.

    I really feel like we’ll be back to starting web rings and distributing bookmark files etc soon though. Relying more on community resources than faceless companies that will undoubtedly be looking for the next way to screw us over.

  • thingsiplay@kbin.social
    6·
    1 year ago

    It will get worse when Google replaces its old engine with an AI powered one. Because nobody knows what the AI does at that point, as it is not a simple search term search the web anymore, but explicitly opinionated results.

  • Ordoviz@lemmy.ml
    3·
    1 year ago

    Wired has removed the story because it “does not meet [their] editorial standards”.

  • RachelRodent@lemmy.dbzer0.com
    3·
    1 year ago

    I have been using startpage which is closed source and uses google results. Loved using it for so long but I want to switch any recommendations that aren’t Kagi(too expensive for me) or DDG(I heard that theye were tempering with the results sometime ago)?

  • that_one_guy@beehaw.org
    2·
    1 year ago

    I wonder what the reaction will be from the companies hiring Google’s advertising services. On the one hand, Google is clearly ensuring that they get as much money out of the deal as possible, but it also must lead to more people seeing the advertised brand, likely even encouraging it’s sales. The author suggests that this is a bad deal for companies working with Google, as well as Google’s users, but I can’t help but think that the companies purchasing ads from Google are coming out ahead on this one.

    • LallyLuckFarm@beehaw.org
      4·
      1 year ago

      Anecdotally, I have a generally negative perception of the brands placed in the way of actual search results. They’re rarely relevant to my actual wants or needs, let alone the search terms, and it colors my expectations that they’d be capable of helping me even if I did want their products or services given the low QC on where their ads are shown.

    • blindsight@beehaw.org
      2·
      1 year ago

      Advertisers lose because they’re only paying to try to snipe each other’s customers when directly searching for brand names. They could pay to advertise on the more generic search phrases, but it’s more likely to convert a user into a sale if they’re ready to buy something and googling a competitor’s company name to go to their website.

      For users just looking for general information, the company paid for an ad that was less likely to convert to a sale. And it fucks their analytics, too, since there’s no indication to them that users didn’t even search for the key term they’re paying to advertise with.

  • tlf@feddit.de
    1·
    1 year ago

    I felt that change. Everytime i used it the results in the suggestion box had nothing to do with what I was searching for.