It is worth briefly considering the dystopia of this situation and its aftermath. It is not clear exactly how the Astronomer CEO was initially identified, but we have seen numerous cases where TikTok commenters and creators use Pimeyes and other readily available, often free facial recognition and social media research tools to identify a person. The Astronomer CEO’s name, his wife’s name, the head of HR’s name, and the third company executive’s name and social media profiles are all over the TikTok comments and Reddit comments. His latest LinkedIn post was full of comments about the incident, left before he disabled comments and ultimately deleted the post. Commenters have pointed out that his wife has removed his last name from several of her social media profiles.

Today Polymarket opened two new Byron-related bets. The first asks the question: “Andy Byron out as Astronomer CEO by next Friday?” As of this writing, the site is giving him a 40 percent chance of leaving. Polymarket doesn’t care if he resigns or gets fired, the bet pays out to its “yes” voters so long as he leaves.

The crueler bet, and the one with more activity, is the “Astronomer Divorce Parlay.” A parlay is a series or combination of bets, and this Polymarket listing requires both Byron and Cabot to get divorced. An announcement will satisfy the bet, it doesn’t have to be an official filing. But it can come from Byron and Cabot themselves or their spouses. The image attached to the bet is a screenshot from the moment the Jumbotron filmed the couple embracing.

Brands are using Byron and Cabot’s face to build hype. The NEON film studio posted a picture of the couple on X to promote its upcoming horror movie Together. Chipotle commented on the story with a picture of its billboard that reads “It’s OK to Cheat.” Most chilling, the NYC Department of Sanitation used the viral moment to remind everyone that it has cameras everywhere.

But one does not have to have sympathy or empathy for a CEO to see how this sort of thing could and often does go off the rails. This example is emblematic of the problem specifically because it’s easy to laugh at these people and because they’re doing something distasteful, but not illegal. The same technologies used to dox and research this CEO are routinely deployed against the partners of random people who have had messy breakups, attractive security guards, people who look “suspicious” and are caught on Ring cameras by people on Nextdoor, people who dance funny in public, and so on. There has been endless debate about the ethics of doxing cops and ICE agents and Nazis, and there are many times where it makes sense to research people doing harm on behalf of the state or who are doing violent, scary things in to innocent people. It is another to deploy these technologies against random people you saw on an airplane or who had a messy breakup with an influencer. And of course, these same technologies are regularly deployed by police and the feds against undocumented immigrants, regular people, and people wanting to visit the United States on tourist visas.