As Twitter ditches its iconic branding in favor of owner Elon Musk’s favorite letter “X,” its open source competitor Mastodon is once again seeing usage numbers soar.

  • User_4272894@lemmy.world
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    1 year ago

    I can fathom no world where you’d want to trade away a multi billion dollar brand for a new brand you literally can’t SEO. What, you think your brand is gonna be more impressive that the generic variable, and a part of the alphabet?

    “Follow me on Twitter” becomes “follow me on X”? “You should tweet that” becomes “you should X that”? The little blue bird on every shop window, website, and business card becomes a stylized letter that, hopefully, doesn’t look so threatening on the next iteration?

    It’s a textbook case of brand destruction. I almost regret never making a Twitter in the first place, just so I could quit today, or at any of the hundred days in the past year where it got inexplicably worse without reason.

    • teolan@lemmy.world
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      1 year ago

      “You should tweet that” becomes “you should X that”

      “You should X-create” that

    • Mars2k21@kbin.social
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      1 year ago

      Its a terrible rebrand that pretty much comes because of Elon’s impulses, or in other words, for shits and giggles. Regardless of this hilarious trashing of such a powerful brand, I’ll have fun calling tweets “xeets” for a good week.

    • rm_dash_r_star@lemm.ee
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      1 year ago

      The little blue bird on every shop window, website, and business card becomes a stylized letter that, hopefully, doesn’t look so threatening on the next iteration?

      Haha, I know the most appropriate iteration, a red background with the X in a white circle.

      • Tyfud@lemmy.one
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        1 year ago

        Perhaps with each corner of the X at a 90 degree angle clockwise? You know, to add style points.

  • Roundcat@kbin.social
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    1 year ago

    Yay, another week of higher than normal activity, until the fomo kicks back in and they leave yet again cause “everyone is on X/this is sooo complicated/I just wanna see the fallout/whatever excuse justifies their addiction”

    • Sam@lemmy.ca
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      1 year ago

      Every time that happens the fedi retains a good chunk of users. There’s significant and stable growth throughout.

      • Conowelle@lemmy.ca
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        1 year ago

        Ya that’s what happened with me, I deleted my account once Musk took over and started a Mastodon account and now I’m on Lemmy too and haven’t looked back at either platforms

  • danielton@lemmy.world
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    1 year ago

    I hear ya… The advantage that Lemmy and kbin have over Mastodon is that Redditors tend to be more technically inclined than Twitter users, so ditching Reddit for Lemmy was easy, while I only know a grand total of three people on Mastodon, and two of them are tech YouTubers.

    • Gacrux@lemm.ee
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      1 year ago

      believe it or not its more likely they straight up ripped off U+1D54F MATHEMATICAL DOUBLE-STRUCK CAPITAL X:

      𝕏

      absolutely no creativity. at least threads drew the ring in @ clockwise instead of the usual anticlockwise

      • Flying Squid@lemmy.world
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        1 year ago

        Saw this on Mastodon:

        Important sets:

        ℂ the complex numbers

        ℕ the natural numbers

        ℚ the rational numbers

        ℝ the real numbers

        𝕏 the set of fascists wannabes

        ℤ the integers

        • Beto@lemmy.studio
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          1 year ago

          My favorite comment about this from Mastodon: “X is just a sans serif swastika”.

  • samokosik@lemmynsfw.com
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    1 year ago

    Maybe if twitter keeps fucking shit up, mastodon will become mainstream haha. I would certainly love to see that.

    • cmat273@sh.itjust.works
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      1 year ago

      It would be hilarious if a random got that domain and threw a mastodon instance on it. They’ll probably keep it though lol

  • FinalBoy1975@lemmy.world
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    1 year ago

    He didn’t want to buy the company. So, he’s turning it into a pet project. The end. The oxymoron here of this story: The winners of the 44 billion Musk payed for it probably don’t care that their creation is being run into the ground while the users of the platform are obviously in an uproar. In the end, the creators and founders, etc. did it for the money, not the cultural impact they would have on the world. Twitter’s former CEO has allowed himself to be interviewed from time to time to say what he thinks Musk is doing wrong, but he doesn’t seem to have any hurt feelings or express any kind of extreme regrets for the company being sold. From what I’ve seen in the news, he’s pretty dry. The drama comes from the user end. This tells me something about how, in the end, it’s just rich people doing business and doing as they please with what they please. It’s kind of sad. Like, let’s say I made something really cool with my own two hands and my creation got turned into something monstrous. I’d be upset. The people who made twitter are happy with their riches. In the end, the outrage and scandal is kind of pointless because it’s just a thing that makes more money for big business rich tech people and it always was just that.

    • Philolurker@lemmy.world
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      1 year ago

      He didn’t want to buy the company. So, he’s turning it into a pet project.

      That’s a good point, and one that had not occurred to me. For all we know, he’s already mentally written off the $44 billion as a loss and is just having fun with it, with no expectation of success.

      That would explain a lot.

  • ComeHereOrIHookYou@lemmy.world
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    1 year ago

    What makes this even better is that apparently Mark Zuckerberg / Mets owns trademark for the X logo.

    You know what that means! Millionaire monkey money fight!

  • Squidquid@lemmy.world
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    1 year ago

    Can anyone help explain how to find content worth following on Mastodon? I made an account today and despite going through the #explore category I’m finding it difficult to find content or people I want to follow. The few things I’ve found end up just being Lemmy communities which kind of defeats the purpose of having a mastadon account at all… maybe it’s because I never had a Twitter, but the Lemmy/reddit/forum layout makes much more sense to me

    • Kaldo@kbin.social
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      1 year ago

      Unfortunately this is not the fault of mastodon, its community or tech behind it as much as … nobody from twitter actually moving to mastodon. There aren’t many big influencers, companies or content creators on mastodon so your feed is just random people talking about random stuff. The lack of algorithm doesn’t help either since someone’s random showerthoughts have the same chance of showing up for you as does something trending that you’d actually be interested in.

      • khajimak@lemmy.world
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        1 year ago

        Yep, everyone I followed on Twitter went to Bluesky, some made accounts on Mastodon, but none of them stuck around

    • penguin@sh.itjust.works
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      1 year ago

      I’m interested to know which accounts to follow for lemmy news. Seems like a natural place to go when having trouble connecting like I did with fmhy before and shit just works recently.

  • Umbra@kbin.social
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    1 year ago

    Apparently this is all part of some grand master plan. Maybe Elon will pull it off???

  • Crass Spektakel@lemmy.world
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    1 year ago

    I don’t want to rain on your parade but I’ll do it anyway: The numbers of active posts and members in Lemmy communities, even in the most active ones, are mindbogglingly low in comparison with Reddit, even in comparison to somethingawful what I still consider the dirty cousin of Reddit.

    All the numbers are just two sizes lower than Reddit and then there is the atrocious web interface. I have stopped counting how often my posts got eaten, the reply button didn’t react and general stuff didn’t work at all.