Japan has strawberries that can be $500+ each.
I saw a cooking or travel show that featured the guy who grows those a while back. Apparently they taste absolutely amazing, but I can’t imagine justifying spending that much money on a strawberry.
Yeah I remember that.
For the amount of work the grower does you’re getting a steal but for what you’re getting … it’s a tall order.
I grow strawberries and have a container I try to baby and ill be honest you’d have to pay me more than 500 bucks to care for them that much 😂
The flying fuck is a erewhan?? Who is this for??
Think Whole Foods but even more expensive.
Well, originally it was a novel, which is what I know the word for:
https://en.wikipedia.org/wiki/Erewhon
…but apparently it’s also a luxury California grocery store.
https://en.wikipedia.org/wiki/Erewhon_Market
Erewhon Market (/ˈɛrɛhwɒn/ ERR-eh-hwon) is a California-based upscale grocery chain with ten locations, all in Los Angeles County, California, United States.[4][5][6]
In June 2021, Erewhon became a Certified B Corporation, recognizing its commitment to social and environmental responsibility.
$19 strawberry is insane…
The fact that it’s imported from Japan at that price is just dumbfounding.
Like, there’s no way it can be better than the same variety grown locally and eaten fresh.
They’re probably flying these fucking these over to still be “fresh”.
Just setting their money and our planet on literal fire for social media flexes.
Anyone wanna start a business with me? Luxury organic prime $18 strawberries picked fresh from my local supermarket daily. All I need is some swank packaging and a storefront.
$19
$18
Normally, in markets, you can sell below someone else’s price and customers will indeed come to you. Lower price means more demand. That is, this is a traditional demand curve.
However, there are some goods for which this does not hold. For such goods, increasing the price actually means that there is more demand. The thing becomes more-desirable the more expensive it is.
That’s frequently associated with luxury goods. There, the price itself can make something a status symbol, or perhaps people use price information to try to judge how desirable the thing is.
The economic term for such a thing is a Veblen good.
A Veblen good is a type of luxury good, named after American economist Thorstein Veblen, for which the demand increases as the price increases, in apparent contradiction of the law of demand, resulting in an upward-sloping demand curve.
The higher prices of Veblen goods may make them desirable as a status symbol in the practices of conspicuous consumption and conspicuous leisure. A product may be a Veblen good because it is a positional good, something few others can own.
My guess is that this strawberry isn’t actually all that amazing. What makes it notable is that it, well, costs $19. It may be a Veblen good, in which case you may have a hard time trying to sell similar strawberries while focusing on the value proposition.
What I’m getting is we need to sell the strawberries for $20 then?
You can try it. My $30 strawberry is more desirable due to its luxury properties.
Maybe also some prominent branding, so that it’s very clear that the strawberry isn’t coming from somewhere like, you know, Erewhon.
Can’t fix stupid
It’s not stupidity, it’s wealth.
When you have so much that you don’t know what to do with anymore, you start looking for more exotic ways to spend it and you settle on things like overprice produce and single use clothing items.
All of it in an attempt to feel some excitement from the boredom of being able to do whatever you want but being still constrained by your day to day life.
It sure looks stupid though when you could just buy a good strawberry and enjoy it.
Individually packaged strawberries… Some people just want to get fucked by the environment, don’t they?