Same as Facebook and Google. Sell all the data they collect on you to whoever will buy it. It’s advertising start to finish, top to bottom.
And, whatever isn’t advertising is part of the surveillance state. Palantir and Peter Theil get to look over your colonoscopy results while they decide whether or not your social credit score has fallen low enough to revoke your citizenship.
I think the line between needing corporate approval for your music, and needing government approval for your music is a blurry one, and it is difficult to judge what actually happens from the outside. The people who grant the corporate approval play golf, do drugs, and get hookers with people in government, so the government could have politely asked the capitalists to ban the act. Let’s not undersell the deep alignment between corporate and government power.