When Netflix started they entered the market as a licensor of content from studios to be distributed as part of a streaming service.

This possibility largely no longer exists. I think Prime is the only large non-studio distributor in the US (?) (well they fund exclusive content themselves but also stream a limited selection of licensed content) and they are kept around because either they pay very well or it avoids anti-trust lawsuits. All of the studios have bought out competition and now only release their content themselves. This means there is no competition in the film distribution market.