In recent weeks, the family has dressed up its business dealings in the veneer of legitimacy.

Link without paywall: https://www.yahoo.com/news/articles/trump-crypto-empire-growing-144200616.html

The Trumps have never been known for their subtlety: They like to do things fast, big, and loud. This is especially so in the context of cryptocurrency, a noisy and chaotic industry by nature. Remember our president’s collection of NFTs? Among the depictions on these digital trading cards is a portrait of Donald Trump in an Iron Man–inspired suit, accompanied by the caption “SUPERTRUMP.” Or how about the $TRUMP meme coin and accompanying gamified gala dinner for its biggest investors