Looking at it from a perspective other than “Windows shit, use Linux”, MS’ biggest issue here is that the vast majority have no compelling reason to upgrade. Currently.
To the average punter, W11 offers nothing that W10 doesn’t already have. There’s no new technologies that they care about, no new tentpole software that they’re dying to try. Nothing. It has copilot running rampant through it, but most people don’t know what that is or don’t give a shit.
Give Apple their due, when they announce an OS update, they focus hard on the ways it improves over the current offering. Ways it can interact with your other devices, for example. Or even just a whole new design.
But MS advertise nothing beyond “This is new, come get it!”, then wonder why no one cares.
The biggest problem Microsoft has is that the biggest selling feature of Windows is its ability to be backwards compatible and run on older hardware. The fact that a good number of PCs that aren’t even 10 years old can’t even run it is the issue. Also, MacOS names for each update are unique and interesting. Windows 11 is a very uncreative name which has always been a problem with Microsoft; example: Xbox One…
Maybe it is worth saying that it isn’t that it can’t run on it, it is that Microsoft is trying to stop it from running on it. Two registry keys and 11 replaces 10 on anything 10 works on. But they don’t want to tell anyone that.
But the premise is sound: to the end consumer they hear “buy a new computer” while the old one works fine, and the new ones price is starting to climb…
I genuinely couldn’t tell you what the current gen Xbox is named, though to be fair I don’t really pay that much attention these days.
But yeah, Windows can’t really have much of a default theme update when there are a good four different window styles throughout the various settings panels.
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Looking at it from a perspective other than “Windows shit, use Linux”, MS’ biggest issue here is that the vast majority have no compelling reason to upgrade. Currently.
To the average punter, W11 offers nothing that W10 doesn’t already have. There’s no new technologies that they care about, no new tentpole software that they’re dying to try. Nothing. It has copilot running rampant through it, but most people don’t know what that is or don’t give a shit.
Give Apple their due, when they announce an OS update, they focus hard on the ways it improves over the current offering. Ways it can interact with your other devices, for example. Or even just a whole new design.
But MS advertise nothing beyond “This is new, come get it!”, then wonder why no one cares.
The biggest problem Microsoft has is that the biggest selling feature of Windows is its ability to be backwards compatible and run on older hardware. The fact that a good number of PCs that aren’t even 10 years old can’t even run it is the issue. Also, MacOS names for each update are unique and interesting. Windows 11 is a very uncreative name which has always been a problem with Microsoft; example: Xbox One…
Maybe it is worth saying that it isn’t that it can’t run on it, it is that Microsoft is trying to stop it from running on it. Two registry keys and 11 replaces 10 on anything 10 works on. But they don’t want to tell anyone that.
But the premise is sound: to the end consumer they hear “buy a new computer” while the old one works fine, and the new ones price is starting to climb…
I genuinely couldn’t tell you what the current gen Xbox is named, though to be fair I don’t really pay that much attention these days.
But yeah, Windows can’t really have much of a default theme update when there are a good four different window styles throughout the various settings panels.
Great point. Their strategy at this point is holding a gun up to your hard drive and saying “upgrade now or your data gets it.”
I thought it was “we are upgrading now and your data gets it”
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They want us to upgrade to 11 so they can do that when they release Windows 12.