i wouldn’t normally be concerned since any company releasing a VR product with this price tag is obviously going to fail… but it’s apple and somehow through exquisite branding and sleek design they have managed to create something that resonated with “tech reviewers” and rich folk who can afford it.
what’s really concerning is that it’s not marketed as a new VR headset, it’s marketed by apple and these “tech reviewers” as the new iphone, something you take with you everywhere and do your daily tasks in, consume content in etc…
and it’s dystopian. imagine you are watching youtube on this thing and when an ad shows up, you can’t look away, even if you try to they can track your eye movement and just move the window, you can’t mute it, you certainly cannot install adblock on it, you are forced to watch the ad until it satisfies apple or you just give up and take out the headset.
this is why i think all these tech giants (google meta apple etc) were/are interested in the “metaverse”. it holds both your vision and your hearing hostage, you cannot do anything else when using it but to just use the thing. a 100% efficiency attention machine, completely blocking you from the outside world.
i’m not concerned about this iteration as much as people are not hyped about this iteration. just like how people are hyped about the next apple vision, i’m more worried about the next iterations with somewhat lower price tag and better software availability. i hope it flops and i know it probably won’t achieve any sort of mainstream adoption even if it’s deemed a success because it probably can’t get less bulky and look less dorky, but the possibility is still worrying. what are your thoughts?
I think tech reviewers are really naive for thinking that Apple Vision Pro is the future of computing just because it was made by Apple. Nobody wants to use their computer or watch movies in VR, except for in niche situations. My prediction is that users will quickly realize that they don’t actually have any use for the Apple Vision Pro, and the product line will be discontinued.
I think VRChat is a pretty good counterargument to “nobody wants to watch movies in VR”. I myself don’t use VR or VRChat, but according to friends that do worlds with films are extremely popular. Maybe you think that’s a niche situation, but nobody I’ve known that’s tried it (more than a few people) has disliked it and all of them could just as easily watched it on a monitor. There are already thousands of people who sleep in VRChat, talk in VRChat, and play in VRChat. I actually know a really surprising amount of people that will sleep in virtual spaces, whether that be VRChat or just being in a Discord call.
But why though
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I heard simular things about the Apple Watch.
I think augmented reality will be the future. Once someone gets it, they will dominate the market.