X is now suing more advertisers in an antitrust lawsuit focusing on what the company’s CEO Linda Yaccarino has claimed is a “systematic illegal boycott.”
The company might be terrible, but most of their buyers are normal people who either don’t know what brands belong to them, or don’t care enough to carefully investigate everything they buy. And those normal people are the ones the ads need to reach. If they leave twitter, what’s the point of advertising there?
I’m honestly blown away that Nestle stopped or reduced advertising. It seems like twitter is exactly the home for such a terrible company.
Not if there’s fewer there to see ads. They’re still a business with a bottom line, even if what they do is terrible.
The company might be terrible, but most of their buyers are normal people who either don’t know what brands belong to them, or don’t care enough to carefully investigate everything they buy. And those normal people are the ones the ads need to reach. If they leave twitter, what’s the point of advertising there?