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Joined 1 year ago
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Cake day: June 12th, 2023

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  • Whole lot of people here have cut off other people, but no one’s yet shared a story about what got them cut off. This one’s mine.

    I was unceremoniously removed from The List by a group of folks I was close with for years, after clashing with a couple of new additions to the group for a few months. We collectively ran a bit of a sketchy party scene and had been hosting stuff out of the weird end of town for a year or two when it all blew up - we weren’t quite on the scale of underground warehouse raves, but we were like the training-wheels version. We’d get a lead on a place that was slated to be vacant for a month or a commercial building gone dark, arrange a couple bands and an escape plan, and pull a couple hundred bucks each in entry charge and dodgy beer.

    They were great friends in addition to being sort-of in business together, and we had some absolutely great times.

    Except one couple who’d been with us from the start and were OG team members met a new crowd of people. They wanted to bring their friends, we said sure, and … shit started going downhill. The couple weren’t bad. Their friends weren’t bad. Their friends’ friends were awful. I didn’t like the new crowd’s vibe, I didn’t like who they were bringing in, what they were up to, and I didn’t get along with the initial connections in the slightest. I thought they were assholes, they thought I was an asshole, and in hindsight we were both correct.

    As much as each new member of our little scene was more money at the end of an event, I didn’t want them there. I spent a lot of time and everyone’s patience arguing why I felt these specific new people needed to be shown a door and firmly told to be on the other side of it, and I definitely went out of my way to cut them out of anything I had control over. My friends were frustrated, I was frustrated, and everyone was on edge - I was convinced these people were going absolutely ruin what we’d built, my friends were frustrated I wouldn’t drop the grudge and didn’t see the problem I was focused on.

    In my defense, the new people were bringing in their crowd, and their crowd was bad news. It was like they were the scene where all the people other parties didn’t want wound up congregating. There was the sketchy “why are you here?” old dudes, there were the people who did too much of many drugs even for our standards, there was the massive collection of edgy at-risk middleschoolers, there were the aggro bros and the dealers with Connections … to me, inviting those people in the door was a massive heat score and absolutely ruining the vibe for the kind of people we wanted to attract. That said, in my friends’ defense - we had agreed we’d make decisions as a team, and I was outvoted but unwilling to let it go; and we didn’t have a problem with drugs or kids or even weird old dudes in general - half of us started in that community young and most absolutely dabbled in chemicals. We all were those kids a few years prior. My concerns read as hypocritical or gatekeep-y, rather than genuine, because I’d never been concerned about that shit prior.

    The last straw? I paid a guy I knew from the other side of town to drive his dad’s charger slowly past our venue a couple times, for several different events, so that people thought we might be about to get raided. Because the people I didn’t care for were pretty dodgy, they fucked off at the faintest hint of trouble.

    The other people in our crew found out, and I was excised from that group.

    In hindsight, we were both right. I was petty and sabotaged the group to get my way - and those new people did absolutely ruin shit for that scene within a couple years. I’ve connected individually with a few members of that group over the many years since, but am very formally persona non grata at shit they do as a group - I don’t think any of the people I still talk to even admit to the rest that they see me sometimes.

    I don’t want this to read like I was booted for taking some moral highground. I absolutely wasn’t. I took the low road and went behind my friends’ backs to undermine what we were doing, all because I wanted a specific group of people gone from our scene. As much as an adult’s perspective would make it easy to spin this as if I had moral objections to bringing hard drugs and hard druggies and middleschoolers into the same place for underground parties - I wasn’t concerned about those things, morally. Having middleschoolers get wasted at parties wasn’t a problem to me, or even having creepy dudes trying to pick them up, or people shooting hard shit in the living room … I just didn’t like how there was more of “them” than “us” and our events were slowly becoming that scene, instead of just having a little bit of it off in one corner.


  • This would make excellent satire, but it’s pretty dismal journalism.

    Ever since that day, I’ve consistently correlated success with the fluctuating number in my follower count. In fact, I would argue that every millennial who works on the internet has internalized the belief that resonance on Twitter is the only way to unlock progressively more illustrious opportunities—it somehow seems more relevant than your degree, your scoops, and even your endorsements.

    Speak for yourself, please.

    Many millennials who ‘work on the internet’ have understood in the past that Twitter follower counts did constitute a sort of abstracted measure of relevance, like pop culture equivalent of how often an academic article is cited by other academics. There was quite a while where that was, unfortunately, true: for example, your measure as a PR professional was tied to your ability to use your professional skills to boost your personal accounts. It was far from the only thing that counted, but it was certainly an excellent networking tool and having impressive high scores would result in more opportunities, better opportunities, and less hunting for them. There absolutely was an expectation that communications or marketing people would leverage their skills for their accounts, that they would show off what they could do for potential employers within the confines of their own internet footprint.

    You could still get work without that, I still got work without that - but work would come to you if you had an impressive social portfolio, not just on raw follower counts but on things like content and engagement as well. The total sum of your social media and online presence was the portfolio of communications or media field, same way designers are asked to provide examples of past work.

    And that’s still true - it’s just less and less likely to include someone’s twitter in that assessment.

    I think that’s why Elon’s reign of terror has been so bitterly ironic: Everything we’ve been taught about Twitter—and, frankly, social media in general—has proven to be an enormous lie. It was always volatile, and regrettably, we made it the locus of our careers.

    Things can be true in the past and false in the present. What this particular person was taught in the past was true at the time of teaching. And then this crazy thing called “change” occurred and it’s no longer true. Except, what he was taught - that conventional wisdom holds that journalists need their own personal brands - remains true. The secondary coaching, that a Twitter presence is part of that branding, is not necessarily true but also not abstractly false either.

    That the author struggles with the very concept of change, feels they were promised that Twitter would be permanent, and seems to believe that people who are successful now because of twitter activity then are somehow going to wind up on the streets is hilarious, if perhaps in a not particularly kind way.

    Everyone he talked to has a secure career or market position. Sure, they got there via twitter, or they feel twitter helped them achieve that - but they will be fine. Some of them might take earnings hits or need to make some uncomfortable pivots to off-twitter platforms, but none of those folks are teetering on the edge of a cardboard mansion lifestyle after sinking clearly-fruitless hours into twitter boosterism.

    Lorenz predicts something of a “Great Clout Reset” on the horizon—everyone emerging from the rubble, starting over at square one—and frankly, she can’t wait to see what happens. […] Maybe that’s the silver lining. Twitter might be dying, but maybe afterwards, we can try to become superstars all over again.

    Oh look, we can see how the author wound up thinking that Twitter was all-important and utterly permanent. They’re doing it all over again; and in ten years we’ll get the exact same article about whatever platform they think is actually the Real Deal right now, complaining about how it inevitably failed and Lorenz steered them wrong with bad career tips.