People are into vinyl and tube TVs again. Barnes & Noble just opened a huge branch in a hot (meaning: expensive) neighborhood here in Chicago. I guess people like physical things again.

I poked around with Matrix a bit this week but I’m confused as to how it’s being touted as a replacement for Discord. TBC, I’ve been on Mastodon since 2019 and absolutely want these people-powered alternatives to succeed.

I’m not even talking about the onboarding part, I mean the actual function of the app. With Discord you join a community (server, whatever) and there are a bunch of separate channels, usually separated by topics. I joined a few Matrix servers and they all seem to be one single channel; just one big ol’ scrolling chat where everyone is talking about everything.

Unless I’m missing something, I don’t understand how this will work at all for Discord users looking to jump ship.

Apple, laying on a couch, head propped up with a seasonally colorful pillow from IKEA: “They just don’t understand the immense pressure I’m under…”

Probably a good thing I started seriously exploring Ghost today. Seems like a great alternative.

Personally I worry this is sort of a chicken and egg problem. On one hand I get the idea, on paper, of automating a way to post more content to hopefully spark engagement in a small community struggling to grow.

OTOH, as a community visitor, few things will immediately tank my interest in engaging than when I see “bot” in the name of the poster. I’m not talking with a human—literally the entire point of hanging out in a community like you and I are, right now.

I think it’s a similar problem to what I see in r/blogging. People keep asking if they can start a blog and pump it full of AI content, then get admitted to AdSense or other ad networks and thus win the game of capitalism. But virtually zero ad networks will admit you that way. In fact, they all have a bunch of tech now to sniff out AI content and downrank or otherwise block it. The problem is: no one wants to read AI (bot) content because it isn’t genuine content from human beings. Which means no advertiser wants to place their ads next to AI content.

Speaking as a community manager: If you’re trying to build a community, I think the best solution is still to simply put in the time yourself. Find people who share your passion and want to help. Post the links and discussions yourself. Be the human you want to see in the community of humans you hope to build.