Roku TVs could one day show ads as soon as you pause playing a game on a connected Xbox, or stop a stream on an Apple TV.

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

  • m-p{3}@lemmy.caEnglish
    5991·
    9 months ago

    Any company trying to use the HDMI-CEC protocol in such a subversive manner should lose their license to the HDMI standard IMO.

        • tal@lemmy.todayEnglish
          441·
          9 months ago

          I’m sure that a DisplayPort device in a chain can also inject video, but I have to admit that I would kind of like to not have two competing video standards, and my impression is that DisplayPort tends to lead HDMI technically, so…

          • pivot_root@lemmy.worldEnglish
            871·
            9 months ago

            DisplayPort: We have

            • Higher maximum resolution.
            • Better support for higher refresh rates.
            • Multi-stream transport so you can use a single display cable for multiple monitors.

            HDMI: Oh yeah? Well, we have

            • Royalties.
            • Specifications hidden behind contracts.
            • An emphasis on implementing DRM technology that makes it hard to use a capture card.

            Fuck HDMI.

      • SmoothLiquidation@lemmy.worldEnglish
        22·
        9 months ago

        I’m mad that they did their broken implementation of sending control codes between devices that never works. I have to disable it on everything so that the correct input gets set.

        And then they are killing the universal remote industry so there is nothing to replace it with.

    • Jimmycakes@lemmy.worldEnglish
      181·
      9 months ago

      You know HDMI is not some big secret they can use it without the license and ship from overseas like 90% of shit shipped from China.

      • m-p{3}@lemmy.caEnglish
        191·
        9 months ago

        For cheap gizmos I can see a chinese seller getting away with it (rebranding under another weird name like AWOYO or something, in a sea of identical devices under different brand names), but not a large business like Roku.

      • frezik@midwest.socialEnglish
        4·
        9 months ago

        That only works if you’re headquartered in China.

        Not that the HDMI Fourm will stop them, anyway. More likely, the companies involved will want to license Roku’s patent.